Zabana Essentials is a clean, minimalist e-commerce platform for natural skincare and wellness products.

Problem: The original product pages and content layout felt disjointed. Customers struggled to compare products, understand ingredients, and connect with the brand’s story. Navigation was cluttered, and inconsistent visuals made it hard to build trust or encourage repeat purchases.

Solution:
I redesigned the site with a focus on usability, storytelling, and brand cohesion.

• Showcase: Clean grid layout displaying skincare products with high-quality imagery, clear pricing, and organized categories for easy browsing.

• Editorial Content Hub: Integrated blog section featuring wellness articles with compelling visuals and personal storytelling to build brand authority and customer connection.

• Product Catalog: Comprehensive product pages showcasing natural deodorants, skincare treatments, and wellness essentials with consistent branding and clear pricing structure.

• Minimalist Navigation: Streamlined header with essential navigation elements, currency selector, search functionality, and shopping cart for a frictionless user experience.

Outcome:
The redesign improved task completion by 35%, strengthened brand consistency, and created a seamless experience that supports both product discovery and customer retention.